Google Hot Trends

I find the Google Hot Trends RSS feed interesting. I don't know if anyone else out there looks at this stuff, but a raw look into the most searched terms is an obvious but nifty way to keep up with the movement on the interwebs. I'm a big fan of social media, and have a Google Reader account full of feeds, but I always seem to find news/interests/trends in the hourly hot list that I haven't yet read.